About me
Bio

Design engineer driven by craft and product thinking.

I bring solid experience designing B2B SaaS products for early-stage startups, where speed, clarity, and impact matter most.

I love experiencing well-designed products and user experiences, but I get just as much joy from building thoughtful ones for others.

Product designer and creative problem solver with a deep appreciation for craft and a keen interest in product management. I have solid experience in B2B product design for early-stage startups. I'm passionate about creating a competitive edge through innovative and desirable products. I’m also enthusiastic about technology and how it can improve people's lives.

Currently, I'm building the future of manufacturing at Juno.

Traits
  • Guided by curiosity and driven by a love for doing things well.

  • Energized by solving real problems. Startups are where I thrive.

  • Pragmatic, efficient, and direct. Focused on what truly matters.

Fun facts
  • I exhibited at the Bordeaux Museum of Fine Arts in 2022

  • I am Moroccan and I grew up in Morocco until the age of 19

  • My design process is asking "why" questions until it bleeds

  • I'm a lifelong learner and a coffee debate enthusiast

  • I am firmly convinced that good design is good business, that less is more, and that great design is born from relentless questioning

Work Experience

2023 — Current

Product Designer at Juno

Paris, France

2022 — 2023

Freelance Product Designer at iQspot

Bordeaux, France

2021 — 2022

Founding Designer at dots

Bordeaux, France

2020 — 2021

Product Designer Intern at Arts et Métiers ParisTech

Bordeaux, France

2020 — 2020

Service Designer Intern at Bordeaux Métropole

Bordeaux, France

Education

2020 — 2022

Master's degree in service/product design and innovation management at Bordeaux Montaigne University and ENSAM

Bordeaux, France

2017 — 2020

Bachelor of general design at University of Strasbourg

Strasbourg, France

2015 — 2017

Preparatory classes in civil engineering and architectural studies at Mohammed V University

Rabat, Morocco

Side Projects

2025

A dead super simple task list to get things done effortlessly.

2025

A minimalist Pomodoro timer helping productivity enthusiasts manage their time better and accomplish more tasks.
P.S. This is a raw version 0 of the app.

2025

A biweekly newsletter where I share actionable product design tips and strategies to help graduate designers boost their skills and elevate their craft.

Outside the office, I am often
  • Crafting art and photography series

  • Reading books and writing content on product management and design

  • Brainstorming and building product and brand concepts

  • Grooving to Afro-House beats