Hamza AlabouPrinciples*About

Turning ideas into products people adopt and pay for.

Hamza Alabou

5+ years designing and shipping products in B2B startups and scaleups, from SaaS to AI. Currently leading design at Fabriq, used in 750+ factories worldwide.

I help early-stage founders turn ideas into clear, usable products, especially in complex industries where adoption is hard and most products fail.

At Juno, I helped grow the product from 300K to 1M ARR and took an AI product from 0 → 1, from insight to production-ready.

At iQspot, I redesigned the product to improve adoption and built a design system from scratch to eliminate design debt.

At Dots, I took the product from 0 → 1 as founding designer and helped close the first clients.

On the side, I'm building Odin solo. Shipped v1, growing past 50 active users.